Abstract
The present study aims to investigate the onomastics of wine and wine-making entities in the Republic of Moldova, highlighting the role of onomastics in shaping the cultural identity of wine. Onomastics anchors wine and wine-making entities in a specific geographical, historical and symbolic space, becoming expressions of the national intangible heritage. The names reflect the traditions of the people, faith, language, folklore, myths, specific landscapes and identity values, while also functioning as branding tools in the context of global trade and wine tourism. The research proposes a presentation of the identity function of wine names and wine entities in the Republic of Moldova, constituting an original approach in a field at the intersection of linguistics, culture and economics. Thus, onomastics not only promotes wine and wine entities, but also valorizes the local cultural identity.