Semio-Pragmatic and Ideological Dimensions of "Green"

Abstract

This article investigates the semio-pragmatic and ideological dimensions of the lexeme green, tracing its evolution from a basic chromatic descriptor to a polysemous and ideologically charged signifier in contemporary discourse. It demonstrates how green functions as a semantically flexible and culturally embedded term across ecological, commercial, and political registers. Using some Facebook posts as multimodal micro-corpus data, the analysis explores compound formations, idiomatic expressions, and collocational patterns, revealing how green strategically activates multiple meanings and positive implicatures through contextual cues, encyclopedic knowledge, and interpretive cooperation. The article contributes an interdisciplinary framework for understanding how ideologically saturated vocabulary operates in real-world discourse.