Abstract
The present study presents the aspects of the synchronous projection on the conceptual metaphor, through which we will argue that at a certain moment, in the development of the language, there were changes of the semantic values within the metaphorical structures. Thus, the metaphorization process suffered a stagnation, and some metaphors were demetaphorized, which led to their perception as terms as such, used in various specialized languages. From the perspective of synchrony, metaphorical language starts from a state of pure metaphoricity and gradually turns into an increasingly precise, more specific language.